Celebrating Women in IT: Meet Vita Cherpak – Tech Marketing Leader

Celebrating Women in IT: Meet Vita Cherpak - Tech Marketing Leader

In this week’s highlight of our Women in Tech series, we delve into the story of Vita Cherpak, our fearless digital marketing leader. Cherpak’s journey is not just a tale of personal achievement but a beacon of inspiration for women aspiring to make their mark in the tech industry. 

Vita Cherpak embarked on her tech journey fueled by a passion for solving complex problems and a belief in the power of technology to transform lives. 

“I was always fascinated by how technology could provide solutions to some of the most challenging issues we face,” Cherpak shares. Her curiosity and drive led her to pursue a career that would place her at the forefront of technological innovation. 

Vita joined Klik in the Spring of 2020 as the Marketing Manager. It was a challenging time, but in this new role, she was responsible for marketing Klik Solutions and Klik Ukraine. They started small with just two on the marketing team. Over time, the marketing role expanded and more services were offered, prompting the growth of the team. 

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Vita formally took the helm as the Director of Marketing for the newly formed Klik Digital Marketing Agency and was responsible for both the online and offline presence of the company and the seven units under the Klik umbrella. In this role, she now leads a team of 13 who provide an array of services to both Klik business units and external clients. 

Her growth with the company was organic. As the company developed, she grew and learned as well. She reflects, “As a Digital Marketing person, I always had IT people around me, so there was no chance for me to work in another field. I knew from the first meeting that Klik is exactly the company and exactly the type of project I wanted to work for.” 

Cherpak’s professional path is marked by her commitment to excellence and innovation. “One of my core objectives is to ensure that the technology we develop is accessible and beneficial to all, bridging the gap between innovation and its practical impact on society,” she states. 

A strong advocate for diversity in tech, Cherpak believes that the industry thrives when it embraces a multitude of perspectives. “Diversity fuels innovation. By incorporating diverse viewpoints, we can create more comprehensive and inclusive solutions,” Cherpak emphasizes. Her efforts extend beyond her work, as she actively mentors young women entering the tech field, providing guidance and support to the next generation of female technologists. 

Cherpak’s achievements have not come without challenges. She recounts the hurdles faced as a woman in a predominantly male-dominated field, from overcoming stereotypes to proving her expertise. “There were times when I felt underestimated, but I used it as a motivation to excel and demonstrate that your work speaks louder than any preconceived notion,” she reflects. Her resilience and dedication serve as a powerful example for others facing similar obstacles. 

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Looking to the future, Cherpak is optimistic about the role of women in tech and the ongoing efforts to achieve gender parity. “We’ve made significant strides, but there’s still a long way to go. It’s essential to continue advocating for equality and creating opportunities for women in tech,” she asserts. Her vision extends to a future where women’s contributions are recognized and valued equally, and where young girls are encouraged to explore and excel in technology from an early age. 

Vita Cherpak’s journey is a testament to the impact one individual can have in shaping the future of technology. Through her innovative work, advocacy for diversity, and mentorship of aspiring technologists, Cherpak not only paves the way for future generations of women in tech but also contributes to the broader narrative of technological advancement and its potential to create a more inclusive and equitable world. She credits her team for their success in the field of marketing at Klik. “I’m happy my team is always ready to share their thoughts and ideas. They are open to all innovations and provide their input into building our NLS marketing!”

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