Alla Vasylenko: A Journey of Growth, Discovery, and Impact in Tech

A career is often an unpredictable journey, shaped by curiosity, adaptability, and the pursuit of fulfillment. For Alla Vasylenko, the technology path was anything but conventional. From teaching and psychology to real estate and concert organizing, she explored various industries before discovering her passion in the world of IT.

“I didn’t always know what I wanted to do, so I embraced various roles to discover my true calling,” Alla reflects. That exploration ultimately led her to technology in 2017, when she took a leap of faith into the IT world, starting from scratch and learning everything on the go.

Finding Purpose in Tech

With a background in English teaching and psychology, Alla had already developed strong communication and analytical skills. However, it wasn’t until she entered the IT industry that she felt a true sense of belonging. “I remember googling ‘copywriting’ before my first interview. Everything was new to me, but I was motivated to learn,” she recalls.

Her drive and adaptability paid off. Now, as an Email Marketing Manager at Klik Digital, she plays a crucial role in strategizing and executing targeted campaigns. Her responsibilities include overseeing CRM management, developing lead generation strategies, and optimizing email marketing efforts for Klik Digital’s clients.

Milestones and Achievements

Alla has made significant contributions throughout her career, but one of her proudest moments came early on. “In my second month of work, I successfully doubled email conversions for a B2C company. After a year, we reached an average of three million in monthly sales, with 50% of all sales driven by the email channel,” she shares. This achievement showcased her ability to create impactful strategies over time that deliver real results.

Another standout accomplishment was the creation of her course, “Creative Copywriting,” an initiative that highlights her expertise and dedication to helping others master the craft of compelling communication.

Staying Ahead in a Fast-Paced Industry

Keeping up with industry trends is a priority for Alla. She follows top experts on LinkedIn, actively engages with content from her favorite email marketing platforms, and listens to marketing and business management podcasts. “This helps me step outside of my immediate niche and gain a broader understanding of what drives business success,” she explains.

When asked about the key skills for success in her field, she emphasizes the importance of strategic thinking, analytical skills, and a strong understanding of behavioral psychology. “We need to anticipate customer needs and craft messages that truly resonate. Adaptability and continuous learning are also essential, as the tech landscape evolves rapidly,” she says.

Tools of the Trade

For Alla, email marketing platforms are indispensable. “There are countless options, each catering to different business needs, from small startups to large corporations. Choosing the right tool can be tricky, and professional guidance is often invaluable,” she notes. Her expertise allows her to navigate these choices effectively, ensuring businesses optimize their email marketing strategies.

Advice for Aspiring Tech Professionals

Alla’s advice to those considering a career in tech is simple: “Do not wait for perfect timing—if you are interested in something, act now. Whether your trial is successful or not, your unique experiences will shape your future.” 

She also emphasizes the importance of resilience, stating, “Don’t listen to those who say you can’t do it! You can achieve anything—just dream and take action.”

Alla Vasylenko’s journey is a powerful example of the impact of perseverance, continuous learning, and passion. From starting with no IT background to becoming a key player in email marketing, she has built a successful and fulfilling career. Her story is a testament to the limitless possibilities within the tech industry for those willing to embrace the challenge.