Managed IT

Understanding and Leveraging Metrics and KPIs

Analytics for Small Business: Understanding and Leveraging Metrics and KPIs

As a small business owner, you may be familiar with the term “metrics” and “KPIs,” but do you know what they are, how to leverage them, and what benefits they can bring to your business?   What are Metrics and KPIs?  Metrics are quantifiable measures that are used to track and evaluate the performance of various…

Cool Windows 11 Features That May Make You Love This OS 

Cool Windows 11 Features That May Make You Love This OS

Microsoft released the Windows 11 operating system (OS) over a year ago. It was largely well-received as stable and user-friendly. The OS is not a large departure from the Windows 10 experience. But it does offer a lot of enhancements over the older environment.  Yet with several improvements and a free upgrade for Windows 10…

What Data Really Matters for SMBs?

What Data Really Matters for SMBs?

Working with small and medium-sized businesses (SMBs), I know how challenging it can be to manage data effectively. However, identifying and utilizing the right data with the right tools can significantly impact the success of an SMB. Let’s explore six data points that SMBs should focus on to improve their business operations.  Sales Data- Your…

Monthly IT Digest

Monthly IT Digest

The world of technology changes daily.  Our Monthly IT Digest is here to share some of the latest developments in IT, cybersecurity, and AI in Tech!  Microsoft Warns of Major Email Hacking Campaign: Microsoft issued a warning about a hacking campaign that has been targeting government agencies, think tanks, and NGOs with a sophisticated and…

Leveraging Social Media Analytics for Small Business Marketing

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The other day, I was having a conversation with a friend of mine.  Sarah is a small business owner who runs a bakery in a bustling city. She loves baking delicious treats and serving her customers, and she is so good at it!  However, she was finding it challenging to attract new customers and retain…

Mobile Malware Has Increased 500% – What Should You Do?

Mobile Malware Has Increased 500% - What Should You Do?

Cybersecurity researchers uncovered an alarming mobile statistic. During the first few months of 2022, mobile malware attacks surged by 500%. This is alarming both in scale and because many people aren’t yet protecting smartphones. For years, mobile phones have become more powerful. They now do many of the same functions as a computer – just…

Tracking and Improving Small Business Financial Performance

Tracking and Improving Small Business Financial Performance with Analytics

The importance of making informed decisions impacts your company’s financial performance.  Small business owners need access to accurate and current financial data to identify trends, track performance, and make informed decisions about where to invest their financial resources.  Data analytics are a critical factor.   According to a study by the Small Business Administration (SBA), small…

7 Most Exciting App Announcements at Microsoft Ignite 2022

7 Most Exciting App Announcements at Microsoft Ignite 2022 

If you follow Microsoft products, then you may know about Microsoft Ignite. Held annually, it generates many exciting updates and announcements in the Microsoft world. Microsoft held its most recent conference last October. In the rush of the recent holidays, you may have missed some of the highlights. So, we’re bringing them to you now….

The Role of Machine Learning in Small Business Data Analytics

The Role of Machine Learning in Small Business Data Analytics 

The potential impact of machine learning is powerful for small business data analytics.  Companies big and small are collecting loads of “big data” with ever-increasing needs for actionable insights. This has made machine learning a valuable tool for businesses looking to grow and compete.  However, with great power comes great responsibility, and it is important…

How Is the Metaverse Going to Change Business? 

How Is the Metaverse Going to Change Business? 

The new buzzword around town is “metaverse.” But what does that actually mean for businesses? Is it just something that social media companies need to be concerned about? According to people like Apple’s CEO Tim Cook, the metaverse is coming. He stated that “Life without AR will soon be unthinkable.” Whether that’s a short-term or…

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