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Analytics

Klik Analytics Case Study:

Klik Analytics Case Study:

Overview  Klik Solutions is a Baltimore-based MSSP (Managed Security Service Provider) seeking to improve its customer service and help desk operations through the use of data analytics. They wanted to determine strengths and weaknesses in practices that were impacting customer service and the overall process. The goal was to turn the curve in the data

Maximizing Customer Lifetime Value with Data Analytics 

Maximizing Customer Lifetime Value with Data Analytics 

When running a business, senior management should never ignore the metric customer lifetime value (CLV). CLV measures the total revenue a customer will bring to a business over the course of their lifetime. This essential metric for businesses helps them understand the true value of each customer and how to allocate resources to maximize their

How Small Businesses Can Measure and Improve Website Performance

How Small Businesses Can Measure and Improve Website Performance With Analytics

A website is an essential tool for any small business in our current digital landscape. A website provides a digital storefront that can be accessed anywhere, anytime. It allows small businesses to establish an online presence and reach a wider audience than ever before. By allowing small businesses to showcase their products and services in

Why Small Businesses Should Invest in Analytics Tools

Why Small Businesses Should Invest in Analytics Tools

Running a small business involves a lot of moving parts, with a lot of priorities, and often limited resources and budgets.  So, making every dollar count is of the utmost concern.  It is therefore critical to spend your valuable time, energy, and dollars wisely. Making intentional and well-informed, strategic decisions is also critical.  This makes

Managing Big Data in Larger Companies

Managing Big Data in Larger Companies

In today’s data-driven world, big data has become an essential part of business operations for larger companies. It provides valuable insights into consumer behavior, market trends, and operational efficiencies. However, managing big data can pose significant challenges for larger companies. In this article, we will discuss these challenges and ways to address them.  What is

Improving Patient Outcomes: Real World Examples and Best Practices

Improving Patient Outcomes with Data Analytics: Real World Examples and Best Practices 

Improving patient outcomes is a top priority for healthcare providers and businesses, and data analytics is playing an increasingly important role in achieving this goal. Data analysts can leverage datasets, large or small, to identify patterns, make informed decisions, and ultimately provide better care for patients.  Data analytics is the process of collecting, processing, and

Improving Business Potential: Untangling KPIs That Truly Matter

Improving Business Potential: Untangling KPIs That Truly Matter 

Do you ever feel like you’re drowning in a sea of data? As a business owner, you’re bombarded with metrics and analytics that claim to measure your success, but how do you know which ones truly matter? That’s where KPIs, or Key Performance Indicators, come in. But with so many options available, it can be

Data Analytics for Manufacturing: Improving Operations

Data Analytics for Manufacturing: Improving Operations

Attention, manufacturing CEOs! Are you always on the lookout for ways to stay ahead of your competition? Are you looking for a way to optimize your operations, reduce costs, and improve product quality? Look no further than the power of data analytics. In this post, we’ll explore how data analytics can transform your manufacturing operations

Streamlining Small Business Processes with Analytics Automation

Streamlining Small Business Processes with Analytics Automation

In today’s world, businesses generate a vast amount of data each day. This data can come from various sources such as customer feedback, sales figures, marketing campaigns, employee performance…the list goes on. However, analyzing and making sense of all this data can be a daunting task, especially for small and medium-sized businesses that lack the

Understanding and Leveraging Metrics and KPIs

Analytics for Small Business: Understanding and Leveraging Metrics and KPIs

As a small business owner, you may be familiar with the term “metrics” and “KPIs,” but do you know what they are, how to leverage them, and what benefits they can bring to your business?   What are Metrics and KPIs?  Metrics are quantifiable measures that are used to track and evaluate the performance of various

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